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VR, MR, AR, XR – ARE YOU CONFUSED AS WELL?

Jun 26, 2018 | Augmented Reality, Mixed Reality, Virtual Reality, XR

VR, XR and MR

Don’t worry, we do understand that it can be very confusing to jungle between these acronyms, especially if you are not familiar to any of them or only to some of them.

Virtual Reality (VR), Mixed Reality (MR), Augmented Reality (AR) are all in the family of the Extended Reality (XR).

Virtual Reality (VR)

Virtual reality refers to a computer-simulated reality which creates an immersive experience for the users. Through Virtual Reality you will be able to replicate a real environment or create a virtual world. VR is basically about immersing the user into a new virtual world. One of our biggest VR projects at VMA Nordic has been to revive a historic battle from year 685 creating a realistic and immersive experience for the users, which allows them to travel back in time and re-live the battle as they were present themselves. Virtual Reality can be used in a wide range of sectors, reviving history (the history of human, corporate, country etc.) showing the work environment, marketing a new product or campaign etc.

Augmented Reality (AR)

Augmented Reality is an overlay of a computer-generated object on top of the real world. Augmented Reality does not require a special headset, as in the case of VR, but can be used and accessed through your phone. However, the AR content and the real-world content are not able to respond to each other. One examples of an AR app is the Pokemon Go App. Augmented Reality is used in Snapchat and Facebook filter, online shopping and interior design, car manufactures, magazines and newspaper etc.

Mixed Reality (MR)

Mixed Reality (MR) is a combination of AR and VR, it refers to the real-time fusion of virtual objects into the real reality (RR). The purpose of MR is to create an environment where the user can interact with the augmented objects as if they are real. The best examples are the Microsoft HoloLens from Microsoft.

Extended Reality (XR)

Extended Reality (XR) is an umbrella category which refers to AR, VR and MR, basically, all the real-and-virtual environments which are generated by computer graphics and wearables. The ‘X’ in XR is a variable that can be changed to any letter. One good example of XR is the Google Tango.

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We are a creative VR and AR agency that develops innovative, user-friendly and immersive VR and AR experiences for our customers.

We love new challenges and motivated by setting new standards for what is possible in VR and AR.

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