Create Augmented Reality advertisement with Facebook Ads
Lately, the development of innovative ways to use Virtual Reality (VR) and Augmented Reality (AR) has reached its peaks in plenty of fields. For those of you who don’t know, AR is a way to overlay digital information into the real-time existing environment. It merely adds a new layer of information on top of what really exists, whereas VR creates an entirely new virtual environment that doesn’t include the physical reality in which we live.
Augmented reality has been around before
Another example of using Augmented Reality that was a success was the IKEA AR Advertising Campaign with which IKEA released an iOS mobile app that allowed people to try their virtual furniture pieces in the real-life environment of the users. Lacoste Virtual Try-Ons app was a similar app where users could virtually try on different models of shoes.
The Augmented Reality industry has been growing for the past several years, and there are many new ways of integrating it into the art of selling products to people. We all can’t deny that it’s pretty cool trying different clothes and hairstyles without actually trying them on physically. The possibilities are endless! Using AR in retail and sales has proven to be very efficient especially with younger generations that understand the point behind it.
Augmented reality in businesses
Of course, major multi-billion companies took notice of this and are trying more and more to use it in their advertising. That is what Facebook is currently up to. Last May when Facebook held their F8 developer conference they made a pretty exciting announcement that includes Augmented Reality and Facebook Ads.
They explained that the AR features would be shown in Messenger in collaboration with different companies around the world. Now, they are taking it even a step further! They are testing using AR on the Facebook News Feed.
Their vice president of product marketing for Facebook’s global marketing solutions Ty Ahmad-Taylor stated that “Better marketing equals better shopping,” and he further added that the connection that will be made with the customers using this strategy is relatively unusual and fresh and that the messages will be able to be delivered in an exciting format that Facebook users will surely accept.
Ty Ahmad-Tylor made several demonstrations on how this new feature would work and commented on the fact that this would undoubtedly enrich the customer experience for people that love to shop from the comfort of their homes. Additionally, he made the following statement:
“People now expect a personalized and visually inspiring experience wherever they shop — whether on their phone or in-store, which is why video will play an increasingly important role in the mobile shopping experience. In fact, we’re already seeing video become the preferred medium for product discovery on mobile. As retailers prepare for their biggest shopping season the year, we’re excited to introduce new products that will help them both delight and inspire shoppers, and ultimately drive sales.”
This is believed to be so after a weight loss company by the name of Noom started testing this and saw up to 77% increase in their performance only by using this tool. The testing period is still on, but it is expected for the tool to be available to advertisers very soon this summer.
How will the new function work?
Other brands using Facebook AR ads
Facebook is one of the first companies taking advantage of this fast expanding industry, but they were not the first. Platforms like Snapchat made the first moves towards AR with their real-time filers. Snapchat is also working towards integrating more of the so-called “shoppable AR” ads where people using the Snapchat app can click to a checkout page and purchase the products they tried on display.
Even though Snapchat was one of the pioneers that introduced this concept, Facebook has too much power in the social media world, so it will make sure that the Augmented Reality Facebook Ads won’t be ignored! Statistically, more than two billion people are reached by Facebook per month, plus one billion by Instagram and 1.3 billion by Messenger. These numbers can’t be overlooked as well as the fact that Facebook became a large part of our functioning as a society. The success of these kinds of ads is almost guaranteed.
Are you considering using Augmented Reality to enhance your business?
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